tag:blogger.com,1999:blog-5792240017825235259.post2052928750353499063..comments2023-06-20T07:43:44.853-04:00Comments on THE FLAMING PEN: Amazon and the Changing Face of Book Publishing?Author Scott Appletonhttp://www.blogger.com/profile/07399706803503606223noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5792240017825235259.post-78370713968773671942011-11-22T13:54:18.628-05:002011-11-22T13:54:18.628-05:00It is a tricky subject to approach, isn't it? ...It is a tricky subject to approach, isn't it? While I agree with you for the most part, I'm not really sure exactly where I stand. This is why. <br /><br />Yes, I have a feeling that amazon is trying to "take over" the industry... becoming a publisher and offering marketing for the published product as well. Yes, the big 6 is perhaps feeling threatened by this move. Amazon has made it's ambitions known now...<br /><br />The question is, how does this all affect the niche market you were speaking of? And the reason I ask this is because it seems to me that amazon has actually made it eaiser and more possible for small, nich publishers to rise up... at least to some degree.<br /><br />Now granted, what with self publishing rising and with the marketing abilities and assets becoming cheaper and easier to get a hold of, it may come down to people deciding ultimately on brand and product, but as you yourself can attest to, nich marketing can bring about a quality product and a trusted brand. The thing for consumers to remain aware of is HOW the tools amazon is offering is being used.<br /><br />Sure, we have confidence in the big 6 and their abilities, and obviously we, as consumers, can't simply assume that all products (in this case "published" products) out there are good. But if a consumer were to look at how the tools are being used, then one might get an idea of the quality of the product itself. And that is what opens up tons of possibilities for those entreprenuers out there. :DStar-Dreamerhttps://www.blogger.com/profile/14298850366884374226noreply@blogger.com