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Thursday, October 6, 2011

Off to Northern Indiana (again)!

Sorry, dear blog readers, I have neglected to update you in a long while! But that is because I've been busy finishing up a long series of signings at gas stations, and, more recently, setting up my Fall book tour. Signings at the gas stations went very well. I sold a lot of books.

But with my second novel shipping from the printer October 10th, it is time to really get the ball rolling on promotions. There is something to be said for the fact that I lost momentum when I signed my book to AMG because of the time-gap until its re-release, and that I had really nothing to sell in the meantime. But there will be no more breaks like that.

Take a glance at the list of signing events I have lined up thus far for the next couple months. (You can locate the events' list either on the sidebar in this blog, or on my facebook fanpage). I ordered a banner for an upcoming library signing (pictured above). It turned out really nice. Also, I created a new bookmark that I'm sending out to the bookstores ahead of my events (pictured below with By Sword By Right copies). Various Barnes & Noble locations, as well as Family Christian bookstores, and a couple independents, are slipping these bookmarks into customers' bags in the days leading up to my signings. It is my hope that this will increase foot traffic into the stores, customers looking specifically for my books.

This weekend I'm heading to northern Indiana, again. It is a real hot spot for my books, with more opportunities I still need to take advantage of at a later date.

1 comment:

R.P.H said...

Awesome bookmarks! I hope you have a safe, blessed trip.

WELCOME TO THE WRITING SITE OF SCOTT APPLETON

"Pleasant words are as an honeycomb, sweet to the soul, and health to the bones." -Proverbs 16:24

In a world where morality is forsaken and Christ neglected, wholesome books are uncommon. The themes of my writing are love, self-sacrifice, and honor.

I see my generation turning from God to the gods of this world. I see homes torn apart in the pursuit of pleasure and self-gratification. Children are murdered by the millions every year . . . without ever seeing the world outside their mothers' wombs. Through fiction I strive to encourage those who are willing, to stand against these things and be heroes and heroines; chivalrous, gentle, full of righteous indignation, and the fear and love of their Creator.