Having several years' experience in retail sales, and having achieved great success with it, I was well positioned to sell my books when they were published. I think if I had to give tips on how to sell your novel (especially at book store signings) I'd start with:
Don't be pushy. Establish a relationship through a short dialogue. Your potential buyer will be inclined to hear you out on your product if you do this. Take an interest in the customer, and they will take an interest in your book.
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