As you all know I focus a lot of my efforts on hand-selling my books. But things are financially very tight right now and so I am trying to focus on other ways of spreading the word to new readers who will enjoy my series.I am looking for an hourly job at the moment. Once I have secured one, I will look into doing some advertising.
But what primarily interests me is growing my online following. I would love to hear ideas from my fans on how to reach readers by growing my online presence. I know that there are ways to do it, but I'm not sure how.
For certain, I know that I need to exchange my current website (which is flash-based) to an html format. This is especially important due to the popularity of iPads, smartphones, and similar devices. Flash sites do not translate on those devices, and an html site can be optimized for better search results, thus driving more traffic to my website.
If anyone can recommend a good book for online marketing, please do.
I am skilled at sales. Now I need to translate out of my comfort zone and learn how to develop a truly impressive online presence.