As are many in the Christian speculative fiction market, I am quite stunned by the announcement that Jeff Gerke has sold Marcher Lord Press (MLP) to the Steve Laube Agency.
Looking around the web I see a lot of speculation and mostly disappointment surrounding this announcement.
Clearly the concern is that MLP will lose its edge, and I quite agree that this is a genuine concern. With Jeff at the helm the company has pressed into daring ground and, it can be argued, Jeff himself has become the MLP brand.
I am not a fan of vampire fiction, but I applauded Jeff's decision to publish Vampires In Space because it showed he was publishing the stories that appealed to him, not what was necessarily the most marketable and CBA acceptable fiction.
On a fantasy fiction note I was encouraged to see Jeff create Hinterlands and subsequently release A Throne Of Bones. While I did not find the writing of that particular title to be stellar I was excited that Jeff might pursue some books that could be the Christian answer to Terry Goodkind's The Sword of Truth series.
If I may be allowed, I will voice my concern:We geeks are sensitive creatures and we like consistency. We like the brave and the bold who venture "where no man has gone before." And that means venturing outside the style and scope of the CBA market.
If the new Marcher Lord, Steve Laube, is to succeed with this endeavor then he has to become a very approachable person. Jeff was that and feedback I received from those who interacted with Steve was that he does not have that general reputation. However, my agent (Amanda Luedeke) holds him in high regard and that counts for a lot in my book
This is not a swing at Steve; I believe he can make MLP succeed and I applaud the risk he is taking. But I will be interested to see if his approach to the brand takes the Jeff out of it. I will be interested to see whether the new Marcher Lord Press concerns itself more with what is acceptable to the CBA than what is desirable to its geek following. It is a tricky proposition and I am hoping it does not.
Steve Laube will be holding a discussion on his agency's blog regarding this acquisition on January 6th (a Monday) and I am extremely interested to see what he reveals for the company's direction.
http://stevelaube.com/blog/
Obviously this is a hot topic right now with many of us, so please comment if you are interested in discussing!