If you run into a salesman in a store, why would you buy the product he is pushing? This is important in the book industry. Every author wants readers to buy their book. But every author has to consider that they have to convince buyers to hand over their money for that product.
The key to success is: the product must stand out. In today's world with many thousands of new books being published each year, your title melts into the sea of choices... unless YOU make it stand out.
Publishers do not effectively market books for untried and newer authors. It is up to you to meet your readers where they are at. Tell them why your product is different. But (and this is going to sound a bit contradictory) do not push your product. A good product merely needs to be introduced; the buyer will make that final decision. If they seem on-the-fence, invite them to open the book and read a portion.
Ask yourself: Why would you buy it if you were that customer?
1 comment:
It's solid, especially when you yourself are the sole reason many will want to buy. At least for me.
If im in a bookstore and so is an author. 9 out of 10 times if the book is at all interesting I'll buy it. Why? Cause the author is the sale :)
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